Trust, Social Relations and Engagement

The Value for Engagement (VFE) Model

‘The web is an extraordinarily dynamic and interactive environment. Each brand-customer touch-point allows an interaction that offers the possibility of starting a conversation. Dialogue is relevant within a trust strategy since it represents the basis for establishing a trustworthy relation that can lead to engagement. In this section we’re going to see in ten points how a web environment supports engagement, meeting web users’ needs.’